We searched Google Maps for "roofing contractor in Worcester, MA" and looked at the first 56 results. Here's what it takes to be near the top.
In Worcester, every roofer in the top 3 had at least 142 reviews. The median roofer on the list had 55. That's the gap to close.
3 of the top 3 had a rating of 4.8 or higher.
Run the same search for your business. It's free and takes ten seconds.