We searched Google Maps for "roofing contractor in Peoria, IL" and looked at the first 52 results. Here's what it takes to be near the top.
In Peoria, every roofer in the top 3 had at least 59 reviews. The median roofer on the list had 27. That's the gap to close.
2 of the top 3 had a rating of 4.8 or higher.
NOAA logged 589 hail reports in Illinois over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.