We searched Google Maps for "roofing contractor in Las Cruces, NM" and looked at the first 44 results. Here's what it takes to be near the top.
In Las Cruces, every roofer in the top 3 had at least 80 reviews. The median roofer on the list had 12. That's the gap to close.
3 of the top 3 had a rating of 4.8 or higher.
NOAA logged 56 hail reports in New Mexico over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.